A web and content strategy case study focused on accessibility, SEO, digital governance, user experience, and large-scale content management for a higher education audience.
Alongside web strategy and content management, I also wrote and edited feature articles, news stories, and long-form content for the college. My work focused on translating complex veterinary, biomedical, and research topics into engaging, audience-focused stories that supported recruitment, storytelling, donor engagement, and institutional visibility across the college’s digital platforms.