A web and content strategy case study focused on accessibility, SEO, digital governance, user experience, and large-scale content management for a higher education audience.

Alongside web strategy and content management, I also wrote and edited feature articles, news stories, and long-form content for the college. My work focused on translating complex veterinary, biomedical, and research topics into engaging, audience-focused stories that supported recruitment, storytelling, donor engagement, and institutional visibility across the college’s digital platforms.

This work combined content strategy, web management, accessibility, SEO, and stakeholder collaboration to create clearer, more useful, and more accessible digital experiences for a complex higher education environment.

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Book Launch Campaign

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Website Strategy & Digital Brand Development