Multi-platform launch campaign combining influencer marketing, paid social advertising, content creation, and experiential brand promotion.
A paid influencer book tour
Multiple ads across social media and the internet
A Times Square billboard
The Challenge
Launching an independently published fantasy novel in a highly saturated market required building awareness, audience engagement, and sustained momentum across multiple digital platforms while competing with traditionally published titles.
The ad that played in Times Square
Campaign Creative
Posting different kinds of content across all my social media accounts before, during and after launch.
Multiple ad reels
This campaign combined audience psychology, storytelling, digital strategy, and visual branding to create a launch experience designed to build visibility, engagement, and long-term audience growth.
Campaign Results
